Natalie Portman has become Tiffany & CO’s ambassador. Is she the right choice for the company? This is complicated. She brings an elegant energy to the jewelry. It makes them look rather good on women who are rich. It doesn’t necessarily make people want to buy it like beyonce did. Her complex relationships with various famous men are sublimated in the advertising photos and videos.  It’s quite shocking for her to play the role as she sees fit. She really should focus more on how those necklace make her look instead of how expensive they are. Etc.